Journalists now are encouraged take search engine optimisation (SEO) courses to increase their appreciation of the metrics. For instance, stories that include the journalistic shorthand ‘GOP’ rather than ‘Republican Party’ get a third of the number of readers because readers never search Google for ‘GOP’.
Raju Narisetti of the Washington Post, BBC | BBC College of Journalism Blog - #bbcsms: Changing journalists’ social media mindset
A style book is in the pipeline for The Hindu. What are the chances that similar issues would be considered.
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